We all enjoy a good story even if what we define as a “good story” differs significantly from person to person. Personally, I am a big fan of the “Great Big Story” and following them on all social platforms. So, what captures the attention of over 3 million followers to connect with Great Big Story? It has as ingenious way of storytelling through power of short attention captivating videos. The stories often are 3 - 5 minutes long and always connect with the audience. That is why a good storytelling is the future of digital marketing and social media.
People are attracted to stories from an early age. There is a reason why parents teach valuable lessons through storytelling. Stories are engaging and they capture the attention of the listener from the beginning to the end. This is exactly the reason why storytelling is such a powerful content marketing tool.
“Great Big Story” stories are uplifting, beautifully shot and short. But the basis of their visually stunning short videos is surprise. Since launching in 2015, Great Big Story has produced over 1,400 original stories designed for multi-platform viewing and social media sharing. Their biggest social media channel is YouTube. Great Big Story has been publishing to YouTube since its launch, but in 2017, its audience grew to 1.6 million.
In short video, “Great Big Story” is able to dive deep into the story such as Saving India’s Most Sacred River. Those kinds of stories make anyone want to tune in, regardless of age, though “Great big Story” is geared toward millennials.
How to master the Art of Storytelling?
“The world is shaped by two things - stories told and the memories they leave behind.”
- Vera Nazarian
Consider storytelling as a way to add meaning to the information you want to introduce to your audience. We have a few tips that will help you develop the perfect content marketing story:
Know your audience
Like with any marketing campaign, first you need to identify your target audience and create a buyer’s persona. What problems and needs they have for which your business is the solution? Think specific needs – do they have kids and in need of special accommodations, do they need 24/7 customer support?
Make the story relevant
It’s impossible to think of single story that would appeal to every person on the planet Earth. Instead, narrow down your focus to your target audience. What problems does your customer face? How could you turn that customer into a main character in your story?
Turn storytelling into an emotional branding
Emotional branding has the potential to drive revenue and increase customer retention. How a person feels about your brand typically determines whether they buy your product. When you tell a story that embodies human challenges, you create an experience that resonates with your customers. By capturing and sharing the stories, you can take your target audience on a journey they yearn to experience.
Marketing is about telling good stories. How do you incorporate storytelling into your content creation process?