It’s 2018 and we are looking at some big trends in the digital marketing space taking shape this year and for years to come. WDB Agency pulled together some of Boston’s top digital marketing consultants and agency executives with varying degrees of specialties for our annual end of the year 2017 Agency round table we call MAST, Marketing Adverting Sales Technology Council. We wanted to discuss some of the trends and tactics they anticipate will grow in 2018.
We got the entire group together at the WDB Agency office over lunch and had a great discussion about the emerging trends and digital tactics and how these are affecting the agency and digital worlds. For over two hours we shared best practices and some of the insights we all learned along the way in 2017. We reviewed some of the challenges their clients and brands are facing and discussed recent successes and future expectations for digital marketing. It was an eye opening session for everyone involved and we are looking forward to getting everyone back together again for our next session.
Rob drives transformational innovation within marketing and advertising.Most recently serving as Chief Innovation Officer for independent agency Almighty,Rob spent most of his 20+ year career within the Havas network, where he held roles including global director of product development, global head of search and global head of digital. Rob believes that the traditional agency model is ripe for change and he is dedicated to helping clients take ownership of their data and technology. Rob can be found on Twitter at @telerob
For 23 years, Tony served as an executive leader of the public relations practice for MullenLowe Group: one of the largest and most decorated creative PR agencies operating inside an integrated agency environment. An award winning writer, strategist and team leader, Tony brings a unique perspective to every client situation, honed through decades of experience working across industries and in close collaboration with world-class creative teams, digital and search innovators, technologists, producers and paid media specialists. His client roster has included iconic brands like Unilever, Hewlett-Packard, General Motors, the American Diabetes Association, Sealy Mattresses, and Capital One Bank, as well as a host of aggressive, nimble and emerging brands like LYFE Kitchen Restaurants, Smashburger and Match.com. You can reach Tony at email@example.com
Jackie LaVana, founder of 126 North Digital Marketing, is a digital marketing professional with 15 years of experience at Google, iProspect, and Constant Contact. Her digital marketing agency, based in greater Boston, specializes in online marketing strategies that drive demand, including PPC (pay-per-click) marketing, digital display (programmatic & direct media buys), content marketing and lead nurturing. The agency is data-driven and focused on target market acquisition and lead generation with experience spanning B2C and B2B clients.
Stephen followed his entrepreneurial instincts to start his own consulting business for architects, left that to serve as a VP of a New York firm providing temporary placement services for architects, then became sales manager for a large-format presentation company. He joined a startup web development software company, then moved to one of its clients to become the first VP of Interactive Marketing at State Street Corporation. In 2003, he went on his own again for 8 years providing digital marketing services to businesses. And in 2011 he became the Chief Marketing Officer of Wheelock College. He left Wheelock at the end of June to pursue improving the future of the digital experience with bots using chat and voice interfaces.
Brett Carneiro is a Digital Marketing Strategist who has been working within the marketing and eCommerce space for over the last ten years. Brett’s career thus far, has provided him with digital experience on the brand, agency and consultant-side of the industry, and so those perspectives have provided Brett with a unique understanding of the digital landscape today. For the last year, Brett has been consulting directly with his own clients, so that he could earn his MBA in a full-time program at the University of New Hampshire. Brett prides himself in being a creative problem-solver, who leverages analytics, and other data, to solve and improve client performance. Brett can often be heard rambling about everything digital on Twitter at @BrettCarneiro or on his website at www.brettcarneiro.com.
Brad is an Independent Media Consultant based in Cambridge, Massachusetts. Brad has over 35 years of experience in media in various capacities. Most recently, Brad was Senior Director, Media Insights at Comcast Spotlight. Brad was charged with developing a communication and thought leadership strategy for key stakeholders. Previous to Comcast, Brad spent 17 years at Horizon Media as Senior Vice President, Director of Research at Horizon. Prior to joining Horizon Media, Brad worked in the media research departments at Grey Advertising, Backer & Spielvogel and Saatchi & Saatchi. Brad also held positions in ad sales research at several top tier cable networks including Turner Broadcasting, TNN/CMT and The Family Channel as well as working in syndicated television and radio.
Evan attended Villanova University, where he studied Communications, Business & Spanish. For over a decade, he has specialized in online marketing and digital content management for Fortune 100 companies such as Staples, Inc., EMC and Dell EMC Corporation.
Derek is a brand and marketing consultant from Boston. He founded Khross which is a brand creation and marketing agency. www.khross.co/ . Notable clients of his include international restaurant chain, Max Brenner; TEDx, EDM superstars like NGHTMRE and Niko the Kid (and many more); and everything from niche cafes to Live Nation-partnered music tours. www.dereksawaya.com. His past includes being a marketing advisor for a TEDx; creative director at a marketing firm rated #2 in the world (at the time) by International Business Times and worked with companies like Life is Good and Givenchy; ran a clothing brand that sold online internationally, in festivals across the US, and worked with some of the biggest EDM acts in the world; +15 years in film; +10 years in marketing & branding, 7 years in the music industry.
Here is a link to our first part of the series of blog posts and takeaways from our MAST roundtable session. If you're interested in participating in our discussions, please contact us via email firstname.lastname@example.org