10 Tips for Writing Compelling Marketing Email Copy

Any business that hopes to remain competitive and relevant in its respective niche or industry cannot go without a marketing plan for long. Done effectively, marketing will boost your sales of products and services substantially. Especially if you hope to focus your marketing efforts online, one prominent aspect of your marketing campaign should be marketing emails. Here are ten tips that should help you write compelling email copy if you plan to generate leads with an email newsletter.

1. Focus on the Subject Line

If you manage to write compelling email copy, you want to ensure that your readers are actually opening up your emails. To do this, you need to focus on writing great headlines, or subject lines, for your emails. Whether you like it or not, many people base their decisions on first impressions. Therefore, a good subject line could mean the difference between no one opening your emails and the majority of your subscribers opening them up.

2. Personalize Your Emails

More personalized emails tend to perform better. While it is not necessary to write a completely unique email for every one of your subscribers, you should make an effort to send out emails that are highly segmented. Divide your target market into different groups. Tailor your emails based on the needs of these segments.

3. Use Call-to-Actions

After your subscribers read your emails, you want them to take action. For example, you may want them to buy your products and services or download your eBook. Therefore, you should incorporate CTAs and actionable language in your emails.

4. Focus on Clarity

Effective email copy is always clear and easy to understand. While you definitely want to entertain your subscribers with your email copy, you don’t want to confuse your subscribers. Focus on clarity so that you don’t keep your subscribers guessing.

5. Don’t Make False Promises

It is important to resist the temptation to make false promises with your subject lines to get your subscribers to open up your emails. While this tactic may work the first time, you can expect many of your subscribers to unsubscribe from your email newsletter out of frustration.

6. Make Your Emails Relevant

You need to make your emails relevant to your subscribers. This relevancy should be established with the subject lines of all your emails. Your subscribers won’t see the point of even opening up your emails if they can’t see how you can help them.

7. Use Personal Pronouns

Write email copy in second person rather than third person or first person. This will show that you value the needs of the reader over your own needs.

8. Focus on the Benefits

Many marketers make the mistake of only explaining the features of their products and services. You need to be able to show your subscribers how your products and services will benefit them.

9. Keep Your Emails Brief

You should keep your emails brief rather than long-winded and lengthy. Your subscribers are busy and don’t have all day to dedicate to reading your emails.

10. Be Relatable

Write your email copy so that you seem as relatable and likeable as possible. Consumers prefer to do businesses with experts and brands that they can trust.

As you can see, writing effective email copy isn’t some sort of elusive skill. Just follow the tips discussed above and you will likely achieve success with your email newsletter campaign.

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