How to prevent your web marketing strategy from getting stuck in the past

A great digital marketing strategy comes down to understanding the new ways consumers find and relate to the products and services that are important to them. While many old-schoolers are more familiar with the strategies of yester-year, the fact is most people today are doing most of their window shopping on platforms that didn’t exist just a few years ago. According to Google, more than 80% of people find local businesses online.

The good news is anybody can tap into the resources offered by the digital marketplace, and it only takes a little knowledge to get you started.

Solid web design

Starting with the basics is always smart, and so making sure your website’s landing page is in top shape is crucial. If you haven’t updated your page since 2010, it is probably about ready for a makeover. It has to do with making a good first impression, and making sure everyone who visits your page can get access to the information they are looking for.

Connect with social media

If your business is not already on Facebook and Twitter, now is the time to get connected. Just a few posts a day can mean the difference between a strong online presence and virtual invisibility. But why stop with the old go-to social media sites? Today more and more businesses are turning to visual platforms like Instagram to relate to their target audience on another level. The key is staying active on a large number of platforms, and making sure they all link back to your main website.

Mobile-friendly

Fewer people are spending their online time in front of a desktop or laptop today, and instead prefer to stay connected while on the go, via a mobile device. This is great news for businesses, because it opens more opportunities to reach out to your audience, but at the same time it is important to make sure your ads and web pages are compatible. If you’re not sure how to make your content more mobile friendly, talking to a web designer or digital marketing specialist is a good place to start.

Content marketing

Boosting your web presence with your very own blog is a great way to get more eyes on your website, while also demonstrating your expertise within the field. Blogs can cover a wide verity of topics which serve to inform and entertain your readers. The idea is to connect on a more personal level, going beyond the short slogan. Sometimes, giving employees the opportunity to share their own thoughts on your blog is a good way to generate new content on a regular basis.

Search engine optimization

As Google’s search algorithms get smarter by the day the field of search engine optimization (SEO) continues to expand rapidly. A good SEO specialist will be able to ensure your web pages come up first in specific searches, drawing more traffic to your website. If you have a new business blog that needs new readers, knowing the right keywords will help improve your visibility.

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