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Is It Time to Retell Your Company’s Story with a Website Redesign?
As we approach the Holidays, I always look forward to spending time with family and friends. I can always expect to hear a good story or two. Who doesn’t like…
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Why Web Design Matters When Growing Your Business Online
Whether you're trying to get a new start-up business off the ground or you have a long-established company, website design can play a crucial role in the success and growth…
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The Four Key User Experience Metrics SEOs Must Master
Anyone who has any experience with website design knows that SEO is the key to achieving a fantastic ranking; however, when people think of user experience, professionals often cringe. For…
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What is Really Stopping You From Ranking in Google Search Results?
After months of working on a website and having it indexed in Google search results, it can be frustrating to see it’s not moving up in the ranks. The bottom…
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SEOs – Why You Need To Think More Like An Accountant
There's a reason why someone who knows their way around SEO is so valuable, and it's because knowing how to approach it, is the key to getting more exposure. If…
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How Your Brand Can Utilize the Location-Based Marketing Trend
Smartphones accompany us almost everywhere, and we rely on them for help with a variety of tasks throughout each day. Mobile technology is here to stay, and more and more…
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Do You Really Understand Your Audience?
As a marketing professional who stays current on trends, you've already heard about user persona. But do you really understand the advantages of effectively utilizing this method to better understand your…
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Marketing for Online Search Engines is More Effective than Traditional Marketing
Due to the changes in consumer behavior, it is more important than ever for companies to modernize their marketing strategy. Search Engine Marketing, or SEM is one of the most…
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10 Marketing Trends To Watch Out For In 2017
The internet is a constantly evolving medium, meaning that online marketing trends are constantly changing as well. To stay ahead of the game, great marketers must constantly keep up with these…
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10 Social Media Trends That Will Take Over In 2017
Social media is still in its prime, and social media marketing is showing no signs of losing its effectiveness. It is, however, an ever-changing medium, and keeping your business relevant…
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10 Web Design Trends That Will Take Over 2017
Company websites are a critical aspect of any marketing and promotional strategy. Websites are the essential tool when it comes to retaining existing customers and drawing in new ones. Businesses should continually…
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Recipe For An Awesome Lead-Generating Website
As technology has advanced, the world of marketing has changed. People used to rely on commercials, radio advertisements, or even the yellow pages to find what they are looking for.…
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Four Steps to Defining and Mapping the Customer Journey
In the age of the customer, converting visitors and prospective customers into loyal clients is essential for growing and sustaining a business. While a conversion may represent a sale, in…
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Meet Your Customer Of 2017 Trends and Statistics
Despite how easy it is to launch e-commerce website, scaling an online business remains extremely difficult even for the most seasoned ecommerce experts. Ecommerce sales are growing, but many retailers…
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8 Ways to Reduce Bounce Rate and Increase Your Conversions
Bounce rate is something that every website owner must deal with since so many visitors have a tendency to view only one page before leaving. Yet visitors who view only the…
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Web Design Tools Every Designer Must Have
The world of web design and tools to build it never stands still. Technology keeps on advancing forward and standards keep on evolving. Every day there is a new stuff…
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Develop Creative Writing Skills and Tips to Improve Them
The ability to write clearly and with confidence can be a powerful tool in the marketing field, and one that is actively sought by potential employers. Unfortunately, creating original pieces…
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Competitive Analysis – How Do You Stack Up?
If you’re in the business world, you’ve probably heard of a “competitive analysis” and you probably also understood the basic meaning of what that would be - but there’s more…
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What is art really about?
“I feel at home here in this chaos. Chaos suggests images to me. I just love living in chaos because, after all what is art about? It is trying to…
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PPC vs. SEO: Which One is Better for Startups?
For a startup to be successful online, first and foremost, it is crucial to have their website built and optimized to generate sales from the get go. This is essential…
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